News, tools, tips and fun from Best Words
Issue #5, Winter 2011 (Approx reading time: 2½ minutes)
Thrive in Winter
 In this issue:
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7 Tips to make your email newsletters work harder for you
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Get your internet marketing under control; sage advice from 'The Blogmistress' Babs Saul
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Compare the copy: 2 different recruitment sites from Best Words
Media obsession with small business freeze-up and 'winters of discontent' paints a skewed picture.
Yes, some companies are doing it tough, but others are continuing to thrive. We're delighted to be playing our part in some of that success.
BestBits Winners!
Congrats to More South Catering and Stock in Trade: joint winners of our 'pick this rubbish to pieces' summer competition.
We hope you enjoy this edition and find it useful - let us know!
Bright, light and bold:
7 tips to make your
newsletter work harder
If you send out an email newsletter, you'll probably find these Best Words tips useful in ramping up your 'opens' and 'click-throughs'.
Most important point of all: grab your audience with something light, entertaining and useful. Remember, you're not delivering a conference paper!
Best Bits 'home page makeover' winners
More South Catering and Stock in Trade are joint winners of our 'pick this copy to pieces' summer competition.
Stock in Trade opted for some free help setting up a PR campaign.
More South Catering took the offered 'Home Page makeover' which you can see here (design by Promo Design).
WottleDo for new business referrals?
We love the quirky online environment of WottleDo - an interactive online directory that generates referrals through your network.
So pop in, see how it all works and connect to us there!
Marketing: get the internet under control
 You want to market your business online, but things are getting more complicated and confusing by the minute.
Which -if any - advice should you actually listen to? We asked internet marketing expert Babs Saul to give us some internet marketing guidelines. Hope you these useful.
Test your website's 'you/me' focus
A business web page needs to be about 75% 'them' to 25% 'you'. So if you haven't already checked out the 'we/we' test, take a look now. This is a quick way to tell you whether you're getting it right.
Cut and paste your site url, click and await the results. (And be sure to get in touch with us if you need any help rewriting your web copy)
Compare the copy: 2 Best Words recruitment sites
Look at these 2 recruitment websites we've worked on: Morgan Skye Recruitment and Alexander James.
Both short and snappy, yet each with a difference focus. Read the site copy and see how each one reflects the brand of its owner.
 Corny bits:
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Our bread recipes are shared on a knead-to-know basis
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You feel stuck with your debt if you can't budge it
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Why can't a bicycle stand on its own? Because it's two-tired (Sincere apologies for that one. Our joke researcher has now been sacked)
Next bits
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Tips for editing down your web copy
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How to get headlines working for you
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Winter copy competition
Wishing you all the best of success,
Doug Jenner and the Best Words team
01438 832970
info@bestwords.co.uk
Best Words
Follow us on Twitter:@BestWordsmith
Winter image courtesy of Images Hunt
Lion Tamer image courtesy of Herd of Cats
Corn image courtesy of Lisa from The Food Illusion |
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