Happy New Year from Hewar!
2011 brought with it a lot of work, along with much success for both our firm and our clients. The work my team and I do at Hewar is truly fulfilling and fun, which I believe makes us even better at the work we do for our clients. One might think, how can working with consumer brands be so fulfilling -- well I look at it as we're helping unique and innovative brands reach out to consumers (in many cases underserved consumers) about brands and products that truly add value to their lives.
We're looking forward to a fantastic New Year and we thank you for your support. Wishing you all the best health and happiness, along with much professional success. Here's to seeking passions in life and being open to all that 2012 has to offer!
Lisa Mabe
Founder & Principal
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As a thought leader on marketing to Muslims, our Founder was asked to comment on the recent controversy with Lowe's and other companies pulling their advertising with TLC's new reality series, All-American Muslim. Lisa's expert insights were recently featured in media outlets such as Fast Company, MediaPost, and ClickZ. Read these articles to learn how Lisa believes Lowes should approach their next PR move.
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We are honored to be a part of the success of the new book, I Speak for Myself. Recently The Huffington Post named the book in its list of Top 10 Religious Books for 2011!
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Forbes recently highlighted our firm's work during Ramadan with Saffron Road Foods and Whole Foods Market. Read the article here, 5 Eye-Popping Retail Blunders for 2011 that further validates why taking the high road of cultural diversity and acting quickly were key elimates of success.
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